Brand identity for the lickers, suckers and biters
This passionate family business started making healthy ice blocks back in 2014 on the Sunshine Coast. Their delicious chef quality blocks are for all the kids, big and small, so we crafted their identity around the cheeky (and sometimes mischievous) tone of voice. In preparation for their expansion throughout the rest of Australia, introducing diversity in their art direction added that extra splash of Sunshine. Because all kinds of delicious should be for all kinds.