The Garden

Brand identity for a sports stadium bar

In partnership with Universal Music's creative agency (Bring), I designed the visual identity for The Garden – a bar located inside the Allianz Stadium in Sydney.

View the brand guidelines
  • Brand Guidelines
  • Visual Identity
  • Logo design
  • Art Direction
  • Digital Design
  • Illustration
View the brand guidelines
https://cdn.sanity.io/images/waab55ra/production/2e31ceead1fad6234a51153b5a797ee963b0ff0f-9565x7418.jpg

Everything about this brand was inspired by risograph printing, which became the centrepiece for the identity. I wanted to introduce something physical to this project given the nature of the location where the unique crops allow for more creative freedom when designing all the assets. I wanted the illustrations to have a feminine flavour, not ignorant to the sports environment they would display.

The bright risograph illustration graphics remove everything cliché about a garden. They're bright, bold and blemished all over – all 24 of them!

The project is now complete which means I no longer need the physical prints. So I’ve decided to give them away for free.

Get yours here

https://cdn.sanity.io/images/waab55ra/production/df622281e91664c689bd7e03aeb62eb427519032-2800x1575.jpg
https://cdn.sanity.io/images/waab55ra/production/33c6d36daa8d108f60a31456afd36e6a794436cf-2800x1575.jpg
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https://cdn.sanity.io/images/waab55ra/production/f37692c0b231558893683defbe25ec9c01400ea6-2800x1575.jpg

The creative doers

Creative direction & design: Sarah Louise

Risograph illustrations: Sarah Louise

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Currently at Freely. Open to really exciting side projects.

Sydney, Australia

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