KINSPACE

Exploring the emotional, mental and physical spaces of people through multi-sensory experiences, the logo became the catalyst of meaningful characteristics that draw on the senses of virtual touch and feeling throughout the brand. The design was influenced by a combination of shape, experiences, spaces, typography, and sensory applications.

The visual identity draws the audience in by evoking a sense of excitement and viewer engagement. Imaginative and real at the same time, it sparks wonder and intrigue by evoking a sense of movement, emotion, inspiration, and the feeling of immersion. Where parallel worlds are explored in continuous loops of connection, we produced illustrations and motion graphics that represent the emotional spaces within organisations, where the uncomfortable is embraced to influence positive behaviour change with trust. Breaking down the brand to its core, the communication strategy was simplified and reimagined from theory through to visual application, and now clearly defines their purpose.