Katrina Talks

Brand identity for an IT podcast

Proving to the world that IT values the human side of business, Katrina required a brand in line with a podcast look and feel that pierces perception, speaking for itself.

  • Brand Strategy
  • Logo design
  • Visual Identity
  • Verbal Identity

Katrina's relentless pursuit of smarter yet more human solutions challenges tired thinking. With an aim to change perceptions in IT, while rising to becoming a highly recognised individual in the industry, the tagline, ‘designing for people not processes’, guided the personal brand's verbal and visual identities with a refreshing look at the IT industry. The aesthetic is designed to please the eye with substance, depth and sophistication.

Having a need to market myself – and being very new to the world of brand image, design, tone of voice and web design – I feel extremely fortunate to have met Sarah. She literally transformed myself and my brand, and has been instrumental in developing my products (in challenging timelines). Sarah continually pursued, encouraged, and coached me whilst making the process less daunting and, most importantly, extremely successful. Sarah maintained her amazing energy, kindness, laughter and unique personality along our entire journey.

Katrina Macdermid, Katrina TalksDirector

The creative doers

Creative direction and design: Sarah Louise

Copywriting: André Liyanage–Denney

Animation: Rainer Scheue

Team up with me

Get the ideas and energy of a solo creative. The skills and network of a global agency. A strategic wingwoman to push and challenge you. And an extra team member you can always rely on – no bullshit, no hand-holding, and absolutely no dramas.

Currently at Freely. Open to really exciting side projects.

Sydney, Australia

0415 915 279 Add +61 and ditch the 0 if you’re north of down under