Louise Agency Sarah Louise Kinsella

[ about me ]

Being a one-woman show, I wear many hats. This has evolved from my background in graphic design, which has cultivated my broad experience across digital design, user experience, creative writing, art direction and creative direction.

I’m a creative control freak who develops and manages every aspect of a brand solution – design, social, personality, print, digital, imagery, and the visual identity.

The short of it is that I specialise in brand positioning and really like to get my sleeves rolled up.

[ let’s chat ]

+61 (0)415 915 279

[ for creative agencies ]

Partnering with established creative agencies, I offer an extra pair of hands across any brand, graphic design or photography related projects to help take the weight off.

[ for business owners ]

Engrossed in forming the particularity of a brand, I work independently with a hands-on and tactile approach. I also believe in powerful collaboration and do so with a select team of independent creatives to reshape and strengthen your unique and evolving brand identity.

[ how I can help ]


  • Company

  • Products and Services


  • Tagline

  • Copy Direction

  • Press Releases

  • Social Media Direction


  • Website

  • Mobile App

  • Motion


  • Logo

  • Brand Identity

  • Brand Guidelines

  • Illustrations

  • Promotional

  • Packaging


  • Art Direction

  • Photography

  • Videography

  • Campaign

  • Product

[ creative studies ]

CATC Design School

  • Graphic Design

Sydney College of the Arts
(University of Sydney)

  • Printmedia

Central Saint Martins
(University of the Arts London)

  • Spatial Design

  • Typography

  • Photography

ACS Hillingdon International School

  • Visual Arts (International Baccalaureate)

[ fun fact ]

I also photograph.

[ what they say ]

“Sarah first came to our attention when we were a start up FinTech that needed a global presence. Essentially, Sarah created us in our entirety. She drove the process and ensured our brand was prominent and maintained its integrity in all forms. She collaborated so well that we gave her free rein to bring us alive in the various locations we needed to operate. Sarah is a passionate individual, extremely diligent and professional, and works to stringent timelines on a global scale.”

~ Mal Ashton, CEO, WAIV