I’m a creative control freak who develops and manages every aspect of a brand’s identity –

including the creative team.

  • Naming

  • Logo Design

  • Brand Identity

  • Brand Guidelines

  • Personality

  • Copywriting

  • Art Direction

  • Photography

  • Videography

  • Design

  • Digital

  • Animation



Where it all began.


With a creative career spanning over 10 years, it was back in 2005 when I completed my International Baccalaureate Visual Arts diploma in London. I continued creative studies at Central Saint Martins before returning home and attending Sydney College of the Arts. My expertise in branding and identity design has evolved from my background in graphic design and photography, which has cultivated my broad experience across digital design, user experience, creative writing, art direction and creative direction.

The long and short of it is that I specialise in brand positioning and really like to get my sleeves rolled up.



“Sarah first came to our attention when we were a start-up FinTech that required global presence.


Essentially, Sarah created us in our entirety. She drove the process and ensured our brand was prominent and maintained its integrity in all forms. She collaborated so well that we gave her free rein to bring us alive in the various locations we needed to operate. Sarah is a passionate individual, extremely diligent and professional, and works to stringent timelines on a global scale.”

Mal Ashton, Co-Founder, WAIV



New project? Let’s chat.


Sydney, Australia.

+61 (0)415 915 279

Send me an email.

Download rate card (for agencies only).

Fun fact: I also photograph.

Listen to my Spotify.